Search Engine Marketing: SEO, Paid Search, Etc : Everything tagged "socialmedia"

I spent the morning and part of the afternoon at an interesting gathering in Washington DC of folks who are trying to learn about digital media and the evolution of interaction online. Unlike other events where they separate content into tracks to allow p

What's the difference between high-earning freelancers and all other freelancers? For the most part, the high earners have a professional mindset. And what does that mean? It means making a shift from the paycheck mentality to the professional mentality.

Building and managing marketing databases is a critical part of marketing and sales activity but does it really need to be done in house? Here is a why it can make sense to consider outsourcing it.

When it comes to blogging there are some things that we should all respect. Here are the ten commandments of blogging that I follow by the book.

Having worked with companies in the telecommunications and messaging technology space we’ve also understood the importance of being able to build very focussed role based lists of telecom decision makers within their target accounts as a source for lead

When people think about making money with a blog, they tend to think about things like AdSense and affiliate links. You write good content, people come to your blog, people click on links, and you make a bit of money. How much money you make depends on ho

In a strange phenomenon that emerged few days ago, Digg started to disable a large number of Top Diggers’ Accounts without any previous warnings or even emails letting diggers know of the new changes to the terms of service so that they might have the o

Leads that are completely unqualified whould be filtered from the process ahead before they enter the nurture or sales cycle. Here is why you should put in a lead qualification process as soon as they are generated :

Metaphors are also a great spine. If you’re feeling a little lost with your post, try inventing a metaphor to describe exactly what you’re talking about, and then wrap the entire blog post around it. Don’t try to be clever. Just figure out a way to

Eran Livneh of MarketCapture.com did a post on “The killer demo: why demos are killing your sales” which has some good takes on how even great demos can sometimes kill your sales chances if a few fundamental things are not done right. One of the four