Conservatives accuse Rachel Ray of sporting "Jihadi" scarf in Dunkin Donuts Ad(WTF???)

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• Real Web 2.0 Mantra? Be Evil. Very Evil. - Advertising Age view story

  40 votes

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  • Submitted by DerivativeRe
  • 26 days ago
  • (http://adage.com/mediaworks/artic...)

  Now that Web 2.0 seems, with each passing day, to be less and less magical -- what with softening click rates and the rising realization that it's going to be insanely difficult to effectively monetize social networking

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• $80 Billion? Online Display Market Is Being Overhyped view story

  33 votes

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  • Submitted by himangin
  • about 1 month ago
  • (http://adage.com/digital/article?...)

  The effectiveness of the online media over the traditional advertising has not been proven. And is now even being challenged by Abbey Klaassen in Advertising Age, declaring that the Online Display Market is over hyped. As these ads appearing next to conte

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• Bonnie Fuller on Team Obama's Tabloid Strategy - Advertising Age - Campaign Trail view story

  11 votes

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  • Submitted by katharinec
  • about 1 month ago
  • (http://adage.com/campaigntrail/po...)

  Former celebrity-weekly queen Bonnie Fuller takes a look at how Barack and Michelle Obama are effectively using the celebrity media as a marketing tactic.

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• Leading in Turbulent Times view story

  9 votes

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  • Submitted by gbarberi
  • about 1 month ago
  • (http://adage.com/mediaworks/artic...)

  This September, the New York Times' home page will start displaying links to competitors' takes on news.

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• Olympic Deal Sealed: Obama Makes $5 Million Buy - Advertising Age - News view story

  14 votes

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  • Submitted by katharinec
  • about 1 month ago
  • (http://adage.com/article?article_...)

  In the first significant network-TV buy of any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads.

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• When Marketing Feels Shallow, Go Deep - Advertising Age view story

  4 votes

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  • Submitted by mona19
  • about 1 month ago
  • (http://adage.com/digitalnext/post...)

  The problem with marketing is that it often doesn't allow marketers to go deep, to gain an intimate understanding of human behavior. We're strapped for time, spread thin and torn between making our clients or bosses happy while trying to do what we think

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• Despite Google Deal, Yahoo Remains a Powerful Player view story

  12 votes

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  • Submitted by SearchRank
  • 2 months ago
  • (http://adage.com/digital/article?...)

  Did Jerry Yang effectively blow up Yahoo in his quest to save it from Microsoft by giving it all up to Google? "Time will tell" is the safe answer. But let's look at things from a marketer perspective.

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• How Apple Is Blurring the Line Between Marketing and Service view story

  5 votes

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  • Submitted by w3bjunkie
  • 2 months ago
  • (http://adage.com/digital/article?...)

  Lessons to be learned from Apple's customer service tactics: Service is marketing, problems are opportunities, and employee authority and passion aids selling.

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• The Web Is Where It's At for Youth Vote view story

  5 votes

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  • Submitted by w3bjunkie
  • 2 months ago
  • (http://adage.com/campaigntrail/po...)

  64% of 18- to 35-year-olds rely on digital to stay informed on this year's election because it provides the easiest way to access and share info. Also, 76% prefer online sources for information rather than traditional media.

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• Apple's IPhone Steals Marketing Thunder From IPod view story

  7 votes

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  • Submitted by w3bjunkie
  • 2 months ago
  • (http://adage.com/digital/article?...)

  The mantra at Apple these days is iPhone, iPhone, iPhone. But to the iPod and its fans, that sounds a lot like "Marcia, Marcia, Marcia."

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