Introduction to Search Engine Marketing at SES New York 2008

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• Google to Roll Out AdWords Quality Score Improvements [SearchEngineWatch] view story

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  • Submitted by levert_marketing
  • 13 days ago
  • (http://blog.searchenginewatch.com...)

  The team at Google AdWords has announced that they will be rolling out improvements to Quality Score in the coming weeks. There are three major improvements to expect: Quality Score will now be more accurate because it will be calculated at the time of ea

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• Ask.com and IAC Beat the Street:: 2Q 2008 Earnigs view story

  6 votes

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  • Submitted by SearchRank
  • about 1 month ago
  • (http://blog.searchenginewatch.com...)

  Some skeptics have publicly predicted the death of Ask.com. However, for the divisions that will become the new IAC, including Internet services such as Ask.com and Match.com, revenue rose 11% as earnings improved 3%.

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• The Real Reason No One Can Beat Google [SearchEngineWatch] view story

  3 votes

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  • Submitted by ysmahajan
  • about 1 month ago
  • (http://blog.searchenginewatch.com...)

  When it comes to beating Google, many entrepreneurs attempt to have what they consider better results than Google. Whether its indexing a trillion pages, advancing semantic search, or harnessing social search, everyone?s looking for their Unique Selling P

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• Social Networking and Employees: Where Do You Drawn the Line? [SearchEngineWatch] view story

  1 vote

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  • Submitted by LarrBear
  • about 1 month ago
  • (http://blog.searchenginewatch.com...)

  With the rise of social networking, employers are left wondering if or how the trend affects their bottom line. Many have decided that Facebook and MySpace in the workplace are not appropriate (for content or productivity reasons) and have banned the site

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• Gas Prices Send Consumers Online to Shop view story

  41 votes

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  • Submitted by BrettFavre
  • about 1 month ago
  • (http://blog.searchenginewatch.com...)

  As gas prices rise, mall traffic has been dropping. But all is not lost for retailers. Consumers are increasingly turning online to conduct their shopping, according a report in the New York Times.

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• Need To Track Your Brand Online? view story

  1 vote

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  • Submitted by mona19
  • about 1 month ago
  • (http://blog.searchenginewatch.com...)

  There was a new service launched at the beginning of the month that follows all uses of your brand, domain, special keywords and more - Search Monitor. And before you jump at me for the plug I am not associated with it at all.

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• 48 Practical Questions to Qualify Prospective Search Marketing Vendors [SearchEngineWatch] view story

  2 votes

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  • Submitted by himangin
  • 2 months ago
  • (http://blog.searchenginewatch.com...)

  Don?t Get Bamboozled! We?ve all heard anecdotes regarding the unfortunate results of under-qualified or downright deceptive SEM vendors. Common disasters include set-it-and-forget-it PPC campaigns that suddenly blow through obscene amounts of Content Matc

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• Yahoo Plans Reorganization - More Centralization view story

  5 votes

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  • Submitted by SearchRank
  • 2 months ago
  • (http://blog.searchenginewatch.com...)

  Confirming recent rumors of another coming reorganization, Yahoo today announced its plans to centralize many of its product and engineering teams into one regional group in the U.S., rather than maintaining separate divisions for each set of products.

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• Google's Greenberger Ties Obama, McCain Victories to Adwords Spend view story

  11 votes

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  • Submitted by InternetMan
  • 2 months ago
  • (http://blog.searchenginewatch.com...)

  More than any previous election, search advertising will influence the vote of the presidential election.

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• Advertisers Can't Sell Hard Liquor But Google Can view story

  2 votes

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  • Submitted by HafizD
  • 3 months ago
  • (http://blog.searchenginewatch.com...)

  Seems Google is advertising vodka sellers despite their own rules against it.

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