When Contextual Advertising Goes Horribly Wrong | Mashable!

mashable.com — Did the above banner ad really show up side-by-side with the rather gruesome story on CNN.com about severed feet washing up on shore in British Columbia?

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Comments (4)

- mortalwind
That is too funny! not to mention the putyourfeetup ad looks like two corpses lying side to side as if they were executed.
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- pleeker
Oh man, that's just hysterical!!!! I'm gonna be laughing at this all day. :-)
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- DarkNemesis618
oops...lol

just goes to show contextual advertising can be good, but it can also go horribly horribly bad
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- JPress
The problem is the above mentioned contextual ad was assigned to general news stream, I think. Ad like that must be put in a special news stream similar with the ad topic.
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