Stories tagged "brand" - Page 4

For PR pros, social media offers the advancement of the industry to a more tech-savvy way of doing business. I've been criticized in the past for my "hyping" of the impact social media methods will have on media relations. There is no doubt in my mind tha

I’m always struck, when writing about Windows Vista, by how many PC users there are out there who immediately feel compelled to write in with their own strong feelings on the subject. These people turned out in force today ...

Trend-watching, until recently, has largely been an exercise in watching connections form between direct associations. Photoshop releases a new filter, and voila - entire raft of logos take on that effect.

It is important to be honest to yourself why you are selling your car. Would you buy the same car for the price that you are selling it for?

See how US Airways confuses customers with design... and then more confusion with drinks...

Google Insights for Search takes daily search data from the countries they operate in, and analyzes it to graph “interest over time” by seeing how many searches have been done for your query compared to the number of all searches done on Google over t

When it comes to your blog, branding should be of the highest priority.  Potential clients always have options, as there are many alternatives in the marketplace.

Reputation management is not just for big companies and big brands. Small businesses need reputation management, too, because customers and ...

Comedian Russell Brand has apologised for making a hoax call on a crime hotline during a performance on stage at a theatre in Northampton.

That human dynamic is the root of brand loyalty as well. Our “relationships” with brands aren’t nearly as deep or meaningful as human relationships, but they do share some of the same characteristics. The extent to which you can create a sense of be