Stories tagged "branding"

Arguably, the recession may not be whats causing massive layoffs in broadcast media? is this value disruption?

I’m presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I’ve been struggling with the role of brand in marketing and communications,

So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons.

This is an important fact since traditional media is no longer working. There is just too much noise out there to shout at people. No consumer brand has been built on the back of traditional media for a while now. TV certainly isn’t working for the crea

The newest trade show display from Trade Show Emporium is the Alumalite Zero. The 133 pound display is the most advance and low-cost display on the market today. It maintains the high quality of other displays and a reduced cost.

Branding is not about turning your business over to the crowd, it's about listening to your inner voice. This article gives four practical examples of how to build a brand that is unique, sustainable and true.

Have you ever given the shape of a Coke in Bottles? How about the shape of the can of Spam? If you are asked to define a particular image, what comes into

Marketing analysis of Starbucks, McDs and Dunkin...

In a down economy, the knee-jerk response to shrinking sales is typically a focus on growth - namely the growth that comes through customer acquisition. Here's why concentrating on understanding and keeping the customers you've got is the strongest strate

From a philosophical point of view, social media is a reflection of the preferred communications of today ’s consumer. People want dialog, conversation, both of which demand humanity from the other party. Why are so many people getting it wrong?