Stories tagged "publicrelations"

The human condition brings inherent fallibility. We often focus our social media marketing discussions on going viral, building a good brand, developing earned media, or delivering return on investment. But what do you do when things go wrong?

At the Democratic convention last week, I kept bumping into two different kinds of corporate professionals. Most have headed over to the Republican convention this week. One type says its job is "public affairs;" the other, "government affairs." They soun

The John McCain TV ad congratulating Barack Obama, from a PR 101 perspectivee.

For PR pros, social media offers the advancement of the industry to a more tech-savvy way of doing business. I've been criticized in the past for my "hyping" of the impact social media methods will have on media relations. There is no doubt in my mind tha

Ad targeting is coming to a store near you. In the latest effort to tailor ads to specific consumers, marketers are starting to personalize in-store promotions based on products the consumer recently picked off a shelf or purchased -- and in the near futu

Before I silence myself on the matter, let me introduce PitchEngine. It’s the first service I’ve seen that provides simplicity for social media savvy PR people need and potential relief for media who need to reduce their inundation of unsolicited pitc

THROUGH recent events Zionism has been moved into the foreground of publicity.

According to a paper published in the current issue of Annals of Internal Medicine, Merck conducted a sham clinical trial whose purpose was to turn 600 physician-researchers into marketing seeds to boost sales of its arthritis medication Vioxx.

Interesting survey on China's image, the Olympics and what Britain should do in 4 years performed with execs of the Chartered Institute of Public Relations. The results are indeed fascinating.

The most cherished dream of conservative Washington is that liberalism can somehow be defeated, finally and irreversibly, in the way that armies are beaten and pests are exterminated. Electoral victories by Republicans are just part of the story.