Stories tagged "ppc"

Pay per click budgeting is not a topic I thought you could devote a whole blog post to, when I first started doing PPC in 2004. But I was wrong. Here are the five most important budget-related topics in pay per click advertising:

Keyword Stuffing entails inserting, or loading, a web page with keywords in the Meta tags or content, and although keywords need to appear frequently, they cannot appear too frequently as this will be deemed keyword stuffing which is considered an illegal

For the reader, if not already understood, cloaking is considered bad or unethical when its intent is to deliberately mislead Search Engine Robots, or spiders, by showing them content entirely different to what humans see, then trying to cover their track

It is well known fact that the most direct way to contact people via the internet is still via email. However, as a result of most user experiences of junk and spam emails, it can be very difficult, even when employing an ethical opt-in campaign, to ensur

You have complete control over your on page search engine optimisation and that gives you great scope for integrating carefully researched keywords into your content. However we will probably all have seen those websites in which the keywords are so over

Since the rise of the internet, people started realising the monetary potential in advertising.

SEO, which stands for Search Engine Optimization, is a strategy that is formed by the web designer or marketer to improve the pages on a website as to attract more clients. This will hopefully have a positive impact on the ROI of the company and ensure st

Google’s popularity in the online search industry is completely unparalleled. They can boast the majority of all web searches around the world and in the UK they account for more searches on a monthly basis than all of their rivals combined. Both the ge

Anybody who has been paying any attention in the last decade will know that gaining high rankings is not as easy as it use to be. This is due to several factors, there are more sites out there then ever before.

Having a Consultant who undersells and over performs is fantastic, but this is not always easy when you are offering a limited budget and demanding results exceeding this. If both your requirements are understand, expectations are managed correctly and