Stories tagged "pr"

I like talking about link building - it is, after all, one of the most important rankings factors (hey Rand, when's that going to be updated?) and also one of the things people struggle with the most in the SEO industry. So here are some more tips and tri

Six valuable lessons business marketing and PR pros can learn from the U.S. Presidential election campaigns

After having worked with a number of clients as well as listened to my colleages talk about companies and folks they've worked with, I thought I'd draft up a handy list identifying the various types of clients you may run into. I've found that this list i

Until very recently, successful businesses treated their customers the way farmers treat their crops: They were impersonal, transactional relationships. They made sure there was enough water, they kept the weeds out, and when Thanksgiving came around, the

Remember the free pancake breakfast you used to get as a kid down at the fire station? Of course it wasn't free, your parents would pay a donation to help out the firehouse, but it seemed like it was free didn't it? Your parents likely donated more than t

Those of us who are dorkily passionate about the power of community jump up and down all the time about the importance of connecting with customers because it builds your business. This is true enough. But today, I’d like to pause for a few moments of p

Good PR is different. It's about relationships and market expertise. PR companies in this category take the time to hire and train smart people who get to know a market, the competitive landscape, the products, and of course, the analysts, reporters and

Here is the post which described how to facilitate better relations with various publics and what are the essentials to managing information between an organization and its publics.

We have literally bludgeoned the poor social media ROI horse to death recently. There’s a lot of sage discussion that’s happened around the topic, but it all seems to boil down to a few things, an ROI credo of sorts: 1. We agree that having some kind

When the headlines are like this – global and domestic and overwhelming with huge implications – breaking and unfolding before our eyes and ears – it is useless to think you can compete. Don’t try. Instead, prepare for the post-headlines and posit