Why Kumo.com Will Fail As Rebranding: Let’s start with the fact that Microsoft is trying too hard to be that nice, neat, and all-expansive buzz word: “Web 2.0″. What will really happen if they rebrand to Kumo:

The topic finally seems to be making it’s way to the mainstream. Do I think that Bruce has got it right? Yes, Bruce got it right: search engine position and rank is dead. I think Bruce is leading SEOs astray

Congrats to Google For Allowing the Woot Ads, a step in the right direction. The ad, in itself, is brilliant. The marketing behind it is brilliant. And, before you start condemning Google and Woot, think about what it means for PPC advertisers

In case you didn’t know, MySpace launched their DIY (Do It Yourself) ad platform. The ROI (Return on Investment) will not be there. Advertisers are going to kick in a lot of money and get very little out of it. Why? Three considerations to think about

Alrighty. So when it all comes down to it for blackhat, one of the primary goals is simple. Not getting caught. Sounds simple, but it’s definitely not nowadays. The trick is to be able to trick a human. If you can trick the humans, you can trick the bot

Why The Microsoft Marketing Team Needs To Be Shot Nothing says 90's relevance like Jerry Seinfeld. Instead rebranding themselves as forward-thinking and futuristic, they have relegated themselves back to 90's

The question whether or not Google is a monopoly is a sound one. Google has been steadily drowning the competition for over two years, each year pushing them (Yahoo, Live, and Ask) further in the undertow. But are they are true monopoly?

The discovery phase of every SEO program is possibly the single most important aspect an SEO does to build successful organic optimization. Your keyword analysis is the central core to every program; it’s where the success starts and failure begins

Not A Good Sign Cuil (pronouned "Cool") Will Contend with Google (Or Anyone For That Matter)

Why Microsoft BrowseRank Will Fail Too. CNET has posted an article on Microsoft’s newest attempt to challenge Google for more of the search share market. Microsoft will be launching a new toolbar called BrowseRank.