I’m amazed at the logic (or lack thereof) behind the recent sell-off of Google stock amid Comscore’s report of flat YOY January paid search click-thru-rates.

If you’re a search marketer (paid or organic) and you’re not familiar with the emerging semantic web than you’ve got some reading to do.

Google has released a very useful SEO beginners guide (hat tip) entitled: Making the Most of Your Content: A Publisher’s Guide To The Web. The guide doesn’t provide any earth shattering insight (it’s for beginners) but it is a useful tool to back up

The Super Bowl is always a fun time of year for search marketing. It’s one of the few times where offline advertising’s effect on search engines is so clearly illustrated. It’s also one of the few times where you can anticipate spikes in unique sear