-
Making Sense Of The Google CTR Debacle view story
3 votes- Submitted by claypots
- 6 months ago
- (http://www.searchenginuity.com/go...)
I’m amazed at the logic (or lack thereof) behind the recent sell-off of Google stock amid Comscore’s report of flat YOY January paid search click-thru-rates.
-
The Semantic Web & Search view story
3 votes- Submitted by claypots
- 6 months ago
- (http://www.searchenginuity.com/th...)
If you’re a search marketer (paid or organic) and you’re not familiar with the emerging semantic web than you’ve got some reading to do.
-
SEO Beginners Guide from Google view story
5 votes- Submitted by claypots
- 6 months ago
- (http://www.searchenginuity.com/se...)
Google has released a very useful SEO beginners guide (hat tip) entitled: Making the Most of Your Content: A Publisher’s Guide To The Web. The guide doesn’t provide any earth shattering insight (it’s for beginners) but it is a useful tool to back up
-
Super Bowl Drafting: Three Tips To An Effective Super Bowl Search Marketing Campaign view story
5 votes- Submitted by claypots
- 6 months ago
- (http://www.searchenginuity.com/su...)
The Super Bowl is always a fun time of year for search marketing. It’s one of the few times where offline advertising’s effect on search engines is so clearly illustrated. It’s also one of the few times where you can anticipate spikes in unique sear

