Inconsistency, or poor consistency, damages the basic Usability of the product. Gateway.com is a great example of No Apparent Inconsistencies.

Weekend reading from The Product Guy, from the failure of Zoints to Ownership in Modular Innovation.

Weekend reading from The Product Guy, from doodles to hardware in Modular Innovation.

Intra-product-type consistency, the Recognition and intuitiveness present within a product, is a key component in determining the overall Usability of a product. Presdo and Ai Interactive Media are great examples of Poor Recognition.

Weekend reading from The Product Guy, from arrows and text to Yahoo's Modular Innovation expansion.

Intra-product-type consistency, the Recognition and intuitiveness present within a product, is a key component in determining the overall Usability of a product. myPunchbowl and Vayama are good examples of Fair Recognition.

Weekend reading from The Product Guy, from the upsides of the upcoming tech recession (depression?) to ownership in Modular Innovation.

Intra-product-type consistency, the Recognition and intuitiveness present within a product, is a key component in determining the overall Usability of a product. pingg is a great example of Broad Recognition.

Weekend reading from The Product Guy, from designing Alltop to Modular Innovation micro-trends.

Lately, I have been working with a startup that is building its initial prototype product with the help of some angel financing. As it often does, the question came up of…