When meeting consumer needs, a company must have relentless focus. See how Marriott misses the point in its rooms for disabled...

An assessment of the current CEO versus the prior... and what the likely outcome of the Dallas-based company. If you've followed the BBI vs. NFLX debate at all have a read.

Look at how the coffee giant has created confusion with it ever changing brand...

At a new concept coffeehouse, the term “Hott Coffee” is a double entendre. A caramel-nonfat-mocha is expertly made by a friendly and trained barista, who also happens to be scantily dressed in a bikini top and a pair of small short-shorts.

See how US Airways confuses customers with design... and then more confusion with drinks...

Why is Blockbuster still in business???

See how VISA created a very engaging ad only to completely lose it at the end by a simple oversight...

Observations that, unfortunately, common sense is indeed not common... and should be harnessed for competitive advantage.

Observations that, unfortunately, common sense is indeed not common... and should be harnessed for competitive advantage.