Recently Google started blocking several of the big-name rank checking software used by many in the SEO industry. This, of course, sparked the debate on whether SEO firms should be bothering with providing ranking reports to their clients. I have to say,

When making changes to my websites I always take the time to view them live on the web before closing up my editing software and patting myself on the back in self-satisfaction of a job well done. Even with minor changes, I like to view them one last time