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Need More Clarification? - NASCAR in Crisis | Alex Meshkin view story
1 vote- Submitted by lknrockstar
- 6 days ago
- (http://www.alexmeshkin.com/2008/1...)
Over the past several weeks, I have been inundated with inquiries about a variety of topics that I have discussed about the state of NASCAR and the sponsorship crisis. I feel compelled to address and clarify some of my previous statements and respond to a
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NASCAR for Sale - Is “Change” Coming? | Alex Meshkin view story
3 votes- Submitted by lknrockstar
- 14 days ago
- (http://www.alexmeshkin.com/2008/1...)
On Sunday Morning, Bruton Smith conducted an interview with ESPN. It is my opinion that a change in ownership from the France Family to Smith would not bring about the change needed to put NASCAR back on the track for growth.
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The Failing NASCAR Economy: A Time for Action! | Alex Meshkin view story
3 votes- Submitted by lknrockstar
- 17 days ago
- (http://www.alexmeshkin.com/2008/1...)
Most will agree that the current economic recession will have a significant financial impact on NASCAR teams and the sport as a whole – but does it really need to be this way?
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NASCAR Must Embrace New Media: Proposal Attached | Alex Meshkin view story
1 vote- Submitted by lknrockstar
- about 1 month ago
- (http://www.alexmeshkin.com/2008/1...)
While there are unlimited opportunities for NASCAR to leverage digital media technologies and corresponding social/digital business models; I have a specific proposal for NASCAR and specifically Paul Brooks, President of NASCAR Media Group.
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Dodge Exits the NASCAR Truck Series | Alex Meshkin view story
2 votes- Submitted by lknrockstar
- 2 months ago
- (http://www.alexmeshkin.com/2008/0...)
The first domino has fallen in the shakeup with the Big 3 automotive manufacturers’ involvement in NASCAR. The exit announcement by Dodge is the latest blow to the NASCAR Craftsman Truck Series
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NASCAR Sponsorships’ Unraveling | Alex Meshkin view story
2 votes- Submitted by lknrockstar
- 2 months ago
- (http://www.alexmeshkin.com/2008/0...)
Two brands and two industries synonymous with NASCAR – Coors Light (Coors Brewing) and Texaco Havoline (Chevron) have in subsequent years cut ties with Chip Ganassi Racing and ultimately vacated NASCAR team sponsorship.
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NASCAR Telecast Minus Beer Ads? | Alex Meshkin view story
1 vote- Submitted by lknrockstar
- 3 months ago
- (http://www.alexmeshkin.com/2008/0...)
Has anyone noticed the decreased television advertising from Anheuser-Bush, Miller and Coors during NASCAR Sprint Cup race telecasts? Following the split of Dale Earnhardt Jr., Budweiser and Dale Earnhardt Inc.; Anheuser-Bush
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NASCAR - Is it Still Stock Car Racing? | Alex Meshkin view story
1 vote- Submitted by lknrockstar
- 3 months ago
- (http://www.alexmeshkin.com/2008/0...)
On Friday, Wired published an article titled - The Car of Tomorrow Has an Extension Cord – This discussion further demonstrates the continued divide between NASCAR and all automakers.
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NASCAR Sponsorship 2.0 | Alex Meshkin view story
1 vote- Submitted by lknrockstar
- 4 months ago
- (http://www.alexmeshkin.com/2008/0...)
Over the past few years corporate marketing and advertising budgets have made a dramatic shift from Old Media towards New Media, which provides measurable customer acquisition with a recognizable ROI.
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Cost-Cutting at GM Racing – NASCAR a Branding Problem? | Alex Meshkin view story
1 vote- Submitted by lknrockstar
- 4 months ago
- (http://www.alexmeshkin.com/2008/0...)
The day is fast approaching when the automotive manufacturers are going to reign in their motorsports budgets to reflect the current state of the automotive industry.

