BtoB Magazine wrote an excellent case study about our client's innovative social media and digital marketing campaign. So...why am I kind of bummed?

My company's flexible work environment makes us better PR professionals and healthier individuals. Yet, does our senior team have the brutally candid relationships often required to make decisions during a period of economic uncertainty?

Are the journalism and communications programs at US colleges preparing students for a business environment shaped by social media and Web 2.0 technologies? I'm worried the answer is "no."

We live in a world of unwritten rules. Yet, the guidelines that shape our interaction in social media to a large extent remain unclear. In my most recent blog post I raise a couple of situations where the rules of engagement are murky. What do you thin

My network of Facebook friends has created quite a business conundrum. What can i do now?

Based on interviews with 175 senior marketing leaders in the US, the survey organizers reported that nearly two-thirds said their interactive/digital marketing budgets have increased in the past year. The take-away for PR professionals is clear...

Documented in the book “Moneyball” by Michael Lewis, Billy Beane uses atypical statistical benchmarks to evaluate player performance. Does this methodology for evaluating performance translate to the world of corporate sales?

There is an adage in business that the specialist prevails over the generalist. It’s why so many PR consultancies segment their staff by practice group (i.e. we have market experts) and/or job function – we will call in our social media exp

A zinger I drop to a prospect during a new business presentation is that “thought leaders have thoughts.” Sounds elementary, yet I point out that most executives shy away from taking a stand on issues or topics that could be controversial.

A new offering called PhishMe allows IT execs to simulate a real phishing attack against their own employees to identify those who are most easily duped.