Viget Labs, a Falls Church Web consulting firm, began a blog in 2006. In his field, it's practically obligatory, chief executive Brian Wynne Williams said.

“It’s a reminder that all brands have the opportunity to tell much big stories because the media bandwidth available to do so is that much bigger and costs nothing."

Eric Green of Grow Interactive has a good interview with Marktd about their work with The Girl Effect, a movement led by the Nike Foundation to help give hope to girls living in poverty around the world.

Bob Gilbreath is blogging from Cannes Lions 2008, and he's got a great recap of Nike's presentation. He reports about Nike’s Stefan Olander, Global Director

One week after the new iPhone’s debut, some of the most intriguing buzz centers around the development of native mobile applications. For marketers and brand managers alike, this poses one the best opportunities in a long time to create meaningful....

Wouldn't it be cool if you could use your cellphone to monitor activities in your home, say, to zoom in for an audio/video check of the baby's room while you were at work, or even adjust the heat?...

There may be several names for it, but no matter what you call it, there is no doub that brand marketing must deliver value. Some like to think of it as marketing with meaning. Others have dubbed it branded utility (something I’ve written about before.)

The marketing team at MINI worked with MotiveQuest to research and measure what people were saying online about the car and MINI brand, and through their analysis, created the the Online Promoter Score in order to “correlate the relationship between...

I think Twitter is a game-changer for movies. Last night Iron Man opened here in several theaters around DC, and most of the Tweets getting thrown around

Loic Le Meur has a great interview posted with the head of Nike+, Michael Tchao. Nike continues to set the bar with their use of branded utilities and social