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Marketing Moves to the Blogosphere - washingtonpost.com view story
4 votes- Submitted by rmoede
- 13 days ago
- (http://www.washingtonpost.com/wp-...)
Viget Labs, a Falls Church Web consulting firm, began a blog in 2006. In his field, it's practically obligatory, chief executive Brian Wynne Williams said.
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Nike’s Branded Storytelling Showcases Innovation | Socialmediaworx view story
2 votes- Submitted by rmoede
- 20 days ago
- (http://www.socialmediaworx.com/20...)
“It’s a reminder that all brands have the opportunity to tell much big stories because the media bandwidth available to do so is that much bigger and costs nothing."
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The Girl Effect | Socialmediaworx view story
1 vote- Submitted by rmoede
- 22 days ago
- (http://www.socialmediaworx.com/20...)
Eric Green of Grow Interactive has a good interview with Marktd about their work with The Girl Effect, a movement led by the Nike Foundation to help give hope to girls living in poverty around the world.
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Marketing Should Be Doing Something Good | Socialmediaworx view story
5 votes- Submitted by rmoede
- 2 months ago
- (http://www.socialmediaworx.com/20...)
Bob Gilbreath is blogging from Cannes Lions 2008, and he's got a great recap of Nike's presentation. He reports about Nike’s Stefan Olander, Global Director
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iPhone Helps Turn Marketers into Problem-Solvers | view story
3 votes- Submitted by rmoede
- 2 months ago
- (http://www.viget.com/engage/iphon...)
One week after the new iPhone’s debut, some of the most intriguing buzz centers around the development of native mobile applications. For marketers and brand managers alike, this poses one the best opportunities in a long time to create meaningful....
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It's presto, change-o as new iPhone is unveiled - USATODAY.com view story
5 votes- Submitted by rmoede
- 3 months ago
- (http://www.usatoday.com/tech/wire...)
Wouldn't it be cool if you could use your cellphone to monitor activities in your home, say, to zoom in for an audio/video check of the baby's room while you were at work, or even adjust the heat?...
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Market Like You Mean It | Socialmediaworx view story
5 votes- Submitted by rmoede
- 3 months ago
- (http://www.socialmediaworx.com/20...)
There may be several names for it, but no matter what you call it, there is no doub that brand marketing must deliver value. Some like to think of it as marketing with meaning. Others have dubbed it branded utility (something I’ve written about before.)
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Linking Web Buzz to MINI Sales | view story
3 votes- Submitted by rmoede
- 3 months ago
- (http://www.viget.com/engage/linki...)
The marketing team at MINI worked with MotiveQuest to research and measure what people were saying online about the car and MINI brand, and through their analysis, created the the Online Promoter Score in order to “correlate the relationship between...
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Is Twitter a Game-Changer for Movies? | Socialmediaworx view story
4 votes- Submitted by rmoede
- 4 months ago
- (http://www.socialmediaworx.com/20...)
I think Twitter is a game-changer for movies. Last night Iron Man opened here in several theaters around DC, and most of the Tweets getting thrown around
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Interview with Michael Tchao of Nike+ | Socialmediaworx view story
3 votes- Submitted by rmoede
- 4 months ago
- (http://www.socialmediaworx.com/20...)
Loic Le Meur has a great interview posted with the head of Nike+, Michael Tchao. Nike continues to set the bar with their use of branded utilities and social

