How Many Customer Reviews Do You Need? : Social Media Optimization view story

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social-media-optimization.com — Consumer reviews play a big part in purchase decisions for online shoppers in the US, according to a June 2008 Opinion Research Corporation study. It takes 4 to 7 reviews for online shoppers to feel comfortable buying a product.

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  1. Another good reason for small biz owners to keep a watchful eye on Yelp and Google/Yahoo Local.

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19783_24 alina.popescu submitted this on July 16, 2008.