Widget Wins Hinge on Social Networks - eMarketer

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• Some Perspective on Social Networks - eMarketer view story

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  • Submitted by gardos_attila
  • 6 days ago
  • (http://www.emarketer.com/Article....)

  As vice president of research at Gartner, Andrew Frank is on top of how media companies and marketers use technology. eMarketer spoke with him about marketing with social networks and misconceptions about the medium.

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• Teens Buying Online but Spending Less - eMarketer view story

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  • Submitted by gardos_attila
  • 2 months ago
  • (http://www.emarketer.com/Article....)

  Nearly six out of 10 US teens surveyed have made a purchase online, according to a June 2008 study conducted by OTX and The Intelligence Group...

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• More People are Buying Green! view story

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  • Submitted by w3bjunkie
  • 2 months ago
  • (http://www.emarketer.com/Article....)

  Anticipate that as time goes on, more and more shoppers will simply expect brands to be eco-friendly.

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• Letting customers create their own segments view story

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  • Submitted by w3bjunkie
  • 2 months ago
  • (http://www.emarketer.com/Article....)

  A core behavioral targeting element is the classic marketing technique of customer segmentation. Most US marketers use online advertising to reach specific customer segments.

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• Digital Music Spending, Complexity Up - eMarketer view story

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  • Submitted by w3bjunkie
  • 2 months ago
  • (http://www.emarketer.com/Article....)

  Even as legitimate music downloading is increasing, the music industry is still searching for business models to reverse its declining revenues.

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• How Green Is the Online Environment? - eMarketer view story

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  • Submitted by w3bjunkie
  • 2 months ago
  • (http://www.emarketer.com/Article....)

  "And the Internet provides a powerful forum for corporations, marketers, policymakers and average citizens to engage in active conversations about how to approach the issues."

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• The Aim of Behavioral Targeting view story

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  • Submitted by InternetMan
  • 2 months ago
  • (http://www.emarketer.com/Article....)

  "The growth of behaviorally targeted online advertising has been delayed by incomplete development of technology, brand marketers that prefer to have their ads appear with relevant content and concerns over violating consumer privacy"

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• Who Blogs Now? - eMarketer view story

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  • Submitted by gardos_attila
  • 2 months ago
  • (http://www.emarketer.com/Article....)

  Blogging has gone mainstream, and what was once a quirky hobby based on sharing intimate details with the world has morphed into something used by major corporations and media outlets. "It seems l

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• The UK Plugs into Web TV view story

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  • Submitted by InternetMan
  • 3 months ago
  • (http://www.emarketer.com/Article....)

  As in the US, UK broadcast television is not about to lose its pivotal role in the advertising landscape. TV claimed 21.8% of a record UK ad spend in 2007.

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• First Summer Vacation Stop: The Internet - eMarketer view story

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  • Submitted by gardos_attila
  • 3 months ago
  • (http://www.emarketer.com/Article....)

  More than seven out of 10 families in the US plan to travel when school lets out for the summer, and three-quarters of them say they will book their travel online, according to an AOL-sponsored survey.

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