How many businesses really ‘get’ the social web? | Social Desire

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socialdesire.com — Do businesses understand the Social Web?

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Comments (2)

  1. James is a busy dude.

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  2. Good stuff here:
    1. You don’t need to own the traffic, you just need to own the relationship
    2. You can’t control the conversation, all you can do is listen and respond
    3. One size does not fit all, and nor does one message
    4. Actually talking to your customers isn’t such a bad thing. You may even learn something from them.

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