Is Email Marketing Dead? view story

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dmiracle.com — Have we reached a point where we should dump our email lists and find other channels to market through? Or is email marketing still as viable as it always has been?

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Comments (2)

  1. i think it's dying, if not dead already. with services like feedburner, which does everything for you for free, it's hard for email to compete. also, groups seem to be the in thing. group messages are allowed, mostly, so it's not against your will.

    i say this, but i still prefer to receive my feeds via email. is this email marketing? suppose not in the sense you mean it. it's opt in marketing, so i think it's a tad bit different.

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  2. That's the interesting question...what is email marketing to begin with. I asked the question about email marketing dying ambiguously on purpose. I wanted to see how people responded. Most feel cold-marketing is dead. And most feel that targeted, opt-in marketing is quite viable still.

    For me, I see a change in how people communicate. So I wonder how that may affect email.

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11585_24 DawudMiracle submitted this on May 14, 2008.

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