Social Media Marketing - What’s the Point?

Social Media Marketing - What’s the Point? view story

Submitted by digitalfever about 1 month ago

Social media marketing is tricky, and a lot of people don’t fully understand the positives and negatives of integrating it into their businesses. I’m going to explain how your website will benefit from embracing social media.

Create a top ten hit list. The more narrowly you target the media, the better off you’re going to be. So start by putting together a Top Ten Media Hit List, which is a list of publications and individuals with whom you will create a strong relationship. These will serve as your primary publicity channels. The media outlets on your list should be those that are read by your target. Keep the list to ten or only a few more than that; you want to develop good relationships with these media people, and you can’t do that with more than ten or so.

Aim low. When figuring out exactly who to establish a relationship with, aim fairly low on the publication’s totem pole. Start developing relationships with the writers and beat reporters who write about your topic, not with the editors at the top who have to worry about a load of managerial responsibilities. The reporters are the ones who have to come up with their own story ideas, so will be receptive to a proven source for ideas they can use.
Look ahead. Call the publication’s advertising department and ask them for a copy of their media kit and get it from the web site. You’ll get free material about that publication, including the editorial calendar that lists the topics they will be writing about by issue. This schedule of topics will let you pitch ideas and stories that fit into the editorial plan, unquestionably a win-win for you and for your contact.

Do the work for them. Think in terms of “problem/solution.” What are the top three problems that your customers face, or that people who would do business with you face? Identify these problems, formulate the solutions, and then pitch to the media. If you can throw in a statistic that ties into it, that’s even better. Or note a trend you are seeing in your business, identify as a larger problem in your market area, then suggest solutions. The media will always be interested in stories that are solutions to problems.

Go here for more helpful tips and resources... www.readtheanswer.com/index.php?RTA=web2

- jansie
- added about 1 month ago
great article. social media has nothing to do with being social. it has nothing to do with making friends. it is simply yet another way to boost traffic.
- (0 Kudos received)
- SilentJay74
- added about 1 month ago (edited about 1 month ago)
OH WTF IS THIS SHIT? Let just forget about being Social and get traffic? WTF? If you happen to gain a community or following in Social Media then I think it would be in your best interest to be SOCIABLE with them. If not then your online reputation can go to hell in a hand basket quicker than you think. The name of this article should be "Fuck the interstate, billboard yourself on social media and not give a shit about being social! You can also gain backlinks."

PPPFFFTT Jog on!
- (0 Kudos received)
- rontowns25
- added about 1 month ago
Create a top ten hit list. The more narrowly you target the media, the better off you’re going to be. So start by putting together a Top Ten Media Hit List, which is a list of publications and individuals with whom you will create a strong relationship. These will serve as your primary publicity channels. The media outlets on your list should be those that are read by your target. Keep the list to ten or only a few more than that; you want to develop good relationships with these media people, and you can’t do that with more than ten or so.

Aim low. When figuring out exactly who to establish a relationship with, aim fairly low on the publication’s totem pole. Start developing relationships with the writers and beat reporters who write about your topic, not with the editors at the top who have to worry about a load of managerial responsibilities. The reporters are the ones who have to come up with their own story ideas, so will be receptive to a proven source for ideas they can use.
Look ahead. Call the publication’s advertising department and ask them for a copy of their media kit and get it from the web site. You’ll get free material about that publication, including the editorial calendar that lists the topics they will be writing about by issue. This schedule of topics will let you pitch ideas and stories that fit into the editorial plan, unquestionably a win-win for you and for your contact.

Do the work for them. Think in terms of “problem/solution.” What are the top three problems that your customers face, or that people who would do business with you face? Identify these problems, formulate the solutions, and then pitch to the media. If you can throw in a statistic that ties into it, that’s even better. Or note a trend you are seeing in your business, identify as a larger problem in your market area, then suggest solutions. The media will always be interested in stories that are solutions to problems.

Go here for more helpful tips and resources... www.readtheanswer.com/index.php?RTA=web2
- (0 Kudos received)
- onreact.com
- added about 1 month ago
"Forbidden".
- (0 Kudos received)