Stories tagged "marketing"

After reading that RSS feeds in Google search is coming soon on WebProNews, quoting both SearchEngineLand and TheWallStreetJournal, I became somewhat confused. Why?

As the economy declines it becomes more apparent that doing things the old way won't work anymore. Is social advertising a safe haven for marketing budgets?

5 great tips on how adding a little sizzle can help you better sell your steak.

This is a rather uncharacteristic blog post for me, but I just feel the need to get it out. Go ahead… blast away! As a very active member of the whole social networking scene, I get asked to digg, stumble, mixx and get out a good number of articles.

An extreme case of bad online publicity and the damage it can do to a business when reputation management is ignored. .

We have always been in the opinion we will “buy” links with content. Thus we write content like on our LEADSExplorer blog.

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from

Viral Marketing is a tricky thing, and like fire and government it is powerful servant but a fearful master. While companies scramble to “go viral” and produce the next overnight web sensation, the road is fraught with danger...

Direct mail marketing Campaigns have amongst the highest cost per lead. Here is why you should take that extra step to scrub or cleanse your data before the campaign.

Let's face it, we're experiencing more than interesting economic times, especially those with a marketing responsibility in-house and at agencies. To