torka
574 Karma Points
Website manager, writer, social media aficionado, marketing consultant, long-time Monkees fan, avid crafter, voracious reader, chocoholic, wife and mom (not necessarily always in that order).
Earth (usually)
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Going "Bacterial" view story
3 votes- Submitted by torka
- 16 days ago
- (http://endlessplain.com/2008/08/1...)
We've probably all heard of "viral marketing," but perhaps it would be better to instead think about going "bacterial." See, viruses are inherently destructive, while some bacteria are actually helpful.
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What can social media do for me? view story
10 votes- Submitted by torka
- about 1 month ago
- (http://www.socialdesire.com/2008/...)
A small business owner answers the question: why should small business owners care about social media? He's got some great real-world examples of why blogging, twittering and other online social strategies are a good fit for small businesses.
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Why Some Don’t Need to Join the Conversation view story
10 votes- Submitted by torka
- about 1 month ago
- (http://www.web-strategist.com/blo...)
From the article: "I find the colloquialism 'You must join the conversation' a tired phrase legacy of 2006. It’s overused, oversold, thrown around and just not accurate." So, how do the people you're trying to reach interact with the web?
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Songs That Are Corrupting Today's Youth view story
5 votes- Submitted by torka
- about 1 month ago
- (http://blog.muchmusic.com/archive...)
Dire warnings about insidious subliminal messages contained in popular music. (Be sure to read with your sense of humor intact and fully operational!)
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Political Off-Season? Should Never Be For Paid Search view story
11 votes- Submitted by torka
- 2 months ago
- (http://www.semgeek.com/semgeek/20...)
It's a whole new world out there for political campaigners. Starting PPC ad campaigns in the USA in the traditional August/September timeframe doesn't make sense. Campaigns need to build up history and quality score *before* then to be most effective.
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Woot : Book Scavenger: The New Joys of Jell-O (1973) view story
7 votes- Submitted by torka
- 4 months ago
- (http://www.woot.com/blog/BlogEntr...)
From the article: If you have any doubt that the 1970s were a confused, disturbing time, just look at what they were doing with Jell-O brand gelatin dessert.
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Truth in Marketing - Customers Demand It, Even Online view story
10 votes- Submitted by torka
- 4 months ago
- (http://www.searchmarketinggurus.c...)
If you're contemplating social media marketing, your customers deserve honesty. Big companies such as Walmart and Sony can survive debacles involving phony blogs or other deceptions, but smaller companies may not have that luxury.
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Sixty Cent Branding: How One Minute of Effort Sparked This Post view story
6 votes- Submitted by torka
- 4 months ago
- (http://www.searchengineguide.com/...)
Cost of this easy marketing idea: less than one dollar. Value of the free publicity: priceless. Small businesses everywhere could learn from this. Brand enhancement, repeat business, free PR. And it's super simple to do. Doesn't get any better than that!
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How to Prevent SEO Bloat from Overcrowding Your Marketing Campaign view story
14 votes- Submitted by torka
- 5 months ago
- (http://www.searchengineguide.com/...)
After time, continued SEO on a site can lead to poor user experience, especially if multiple people (with multiple specialties) are working on the site. Sometimes it pays to step back and take a fresh look at the overall impression the site gives.
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Virtual Blight & The Ten Commandments For Online Marketers view story
12 votes- Submitted by torka
- 6 months ago
- (http://searchengineland.com/08021...)
The traffic enjoyed by social media communities creates financial incentives for bad actors who want to hijack traffic for their own purposes. Online marketers have a responsibility to protect their own brand and not poison the well for everyone else.

